Case Studies

  • Modeling of a Pharmaceutical Product Launch
    One of the huge pharmaceutical companies employed Bayser Consulting for development of product launch strategy. Simulation modeling was applied for reconstruction of interactions between the company, doctors and patients.
  • A Pharmaceutical Company Decides on a Marketing Strategy Using Agent-Based Modeling
    Sterling Simulation consulting company was chosen to provide an agent-based marketing model for a pharmaceutical firm. The company owned two competing non-generic drugs on the same market. One drug was well established and tended to be the industry leader, and the other one was recently introduced. There were several concerns about how to obtain a useful market share for the newer drug, while maintaining or increasing the market share for the company’s drugs as a whole.
  • AnyLogic Simulates Consumer Choice in Telecommunication Market
    Evans & Peck and Alcatel Australia jointly developed an agent based model of consumer choice of Internet services which allowed market scenario analysis for the following 10 years.
  • Container Terminal Throughput Evaluation with AnyLogic
    Evans & Peck utilised a discrete event simulation modelling approach to maximise container throughput in port terminal whilst minimising facility rehandling.
  • Planning a Multi-Purpose Harbour with AnyLogic
    Evans & Peck was involved in multi-purpose harbour design planning. The company utilised a discrete event simulation modeling approach to map the transportation, warehousing, and loading to ships of product.
  • Simulating Port Berth Capacity with AnyLogic
    Evans & Peck used AnyLogic software to simulate port berth capacity. The goal was to find out how much additional product could pass through the port without upgrading it.
  • Highly Automated Production Line Planning and Optimization
    Centrotherm Photovoltaics AG is a global supplier of technology and equipment for the photovoltaics, semiconductor, and microelectronics industries. The company needed to identify the best automated production line and factory configuration to minimize costs and maximize throughput and reliability.
  • Passenger Flow Simulation at Frankfurt Airport
    As operating company of several major international airports, the Fraport AG is one of the “Global Players” of the airport industry. With more than 140.000 passengers per day and over 80 aircraft movements per hour, the airport in Frankfurt - an aviation hub of worldwide significance – serves the Fraport AG as home base.
  • Healthcare Decision-Support by Hybrid Simulation – Mobile Stroke Units
    Stroke causes severe disability, produces high costs for care and rehab, and its incidences are increasing due to an ageing population. Thrombosis causes most strokes and if possible, should be treated with thrombolysis (not in case of haemorrhagic strokes and after 4.5 hours have been elapsed). Currently, the process of transportation and internal hospital administration causes the patient to lose valuable time. Mobile Stroke Units have been suggested as a possible improvement.
  • Analysis of Management Strategies for the Aircraft Production Ramp-up
    The Airbus Group joined the European Union ARUM (Adaptive Production Management) project, which is focused on creating an IT solution for risk reduction, decision-making, and planning during new product ramp-ups. The project is aimed mainly at aircraft and shipbuilding industries. Simulation was chosen as a part of the ARUM solution, because it would allow the participants to reproduce the real production facility experience.