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Beyond Market Mix Models 28.02.2017 Rene Reiter

Traditional Marketing Mix models attempt to explore the tradeoffs amongst different marketing channels and the spends associated with them. The weaknesses of these models are, generally, their static nature and the restrictive assumptions required to apply their results. For these reasons, an American pharmaceutical company, one of the largest in the world, engaged with Sterling Simulation to explore the benefits of agent-based modeling, prior to launching a new product. The use-case was presented by Scott Hebert, Vice President of Sterling Simulation at the AnyLogic Conference 2015.[...]

Creating a Personalized Experience at Athens’ Benaki Museum of Contemporary Art Exhibit 15.02.2017 Rene Reiter

The setup, or staging of an art exhibition requires significant time, collaboration, and conceptualization. The Ametria project completed by Luigi Manca and Roberto Grugni, Partners at Fair Dynamics Consulting in Milan, Italy deals with the staging of a contemporary art exhibition held at the Athens’ Benaki Museum. The general purpose of the exhibition was to set-up something original and astonishing, a maze-like area able to affect visitor’s mood, steering their feelings to create an entirely personal experience.

How Simulating Hospital Systems May Improve Care 09.02.2017 Rene Reiter

The Children’s Hospital of Philadelphia (CHOP) is well known as one the best places in the world for a child to come and get medical care. Less known, is the behind-the-scenes work of Dr. T. Eugene Day, Program Manager for Health Systems in the Office of Safety and Medical Operations to improve quality, safety, and overall patient care. Like many hospitals, CHOP is met with a multitude of challenges beyond the daily task of performing life-saving procedures and providing care for patients. Dr. Day utilizes simulation modeling with AnyLogic software to identify opportunities and aid planning for systemic improvements versus typical approaches.

Sign Up for AnyLogic 8 Cloud Beta Testing 07.02.2017 Rene Reiter

AnyLogic 8 "Cloud" is a new way to run, deliver, and share your simulations! The AnyLogic Company is interested in your feedback and welcomes beginner, intermediate and advanced users to sign up for Beta testing. We appreciate your help in continuing to develop a superior product and the market leader in simulation and modeling technology. The AnyLogic 8 "Cloud" release date is planned for April of 2017.

Modeling Intelligent Energy Systems for Cities and Regions 03.02.2017 Rene Reiter

As the hubs of economic activity, cities drive the vast majority of the world’s energy use and are major contributors to global greenhouse gas (GHG) emissions. Nowadays, roughly half of the world’s population is living in urban areas, and this share is increasing over time, projected to reach 60% by 2030. Cities are responsible for the largest consumption of energy resources worldwide – between 60 to 80% – and account for a roughly equal share of global CO2 emissions. The European Institute for Energy Research (EIFER) is a European economic interest group whose mission is to develop know-how and innovative solutions and products for the management of energy and related economic and environmental questions. Dr. Enrique Kremers from EIFER evaluates energy policies and their impact on reducing energy consumption to improve energy efficiency.